Media Literacy

One of my favorite units to teach is the media literacy unit.  In this unit we focus on media bias and propaganda techniques.  I use You Tube all the time to get current commercials for the propaganda terms.  The above commercial is used to teach testimonial.  We used the "Swagger Wagon" commercial to show an example of plain folks technique.

Sometimes we go back to view older commercials to see that the times may have change but the actual techniques to sell have not.